ABSTRACT
The research aim to explore influential role of strategic ambidexterity through its two contradictory dimensions (exploration and exploitation) as two strategies that contemporary organizations can adopt in light of achieving contemporary initiatives required by current environment, especially tourism sector in Iraq after the paralysis it suffered as a result of spread of Corona virus and impact of repercussions of this pandemic on various Both industrial and service sectors, as researchers targeted tourism companies in Karbala governorate, which are characterized by attracting tourists to various visitors for religious tourism and in return, it is a port for their roaming to other cities and countries through tourism companies that need to keep pace with surrounding environment of developments and changes based on adoption of the two strategies of ambidexterity in Facing those changes and responding to them, as well as their readiness for rapid developments in this sector, as the questionnaire was adopted as a main tool for collecting data on this study by presenting it to the executive directors of those companies with (40) respondents, and after conducting necessary statistical tests using SPSS program, it was found that there are a strong positive and significant correlation between study variables, as well as a significant effect For strategic ambidexterity across its two dimensions in achieving and promoting contemporary initiatives at corporate level, the study community © The Author 2023. This work is licensed under a Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) that allows others to share and adapt the material for any purpose (even commercially), in any medium with an acknowledgement of the work's authorship and initial publication in this journal.
ABSTRACT
In light of the global repercussions of the recent Corona pandemic, past research examines the responsibilities of contemporary organizations to respond to these novel and complex challenges. In this setting, it is crucial to have the strategic tools to determine the magnitude, direction, and projected effects of environmental changes and develop adaptation and management plans by enhancing strengths and reducing weaknesses. Therefore, the present study aims to investigate the role of strategic thinking as a variable mediating between strategic alignment and strategic reaction. The research problem was established with various intellectual and applied problems, represented by an investigation into the understanding of levels of strategic alignment dimensions and their influence on levels of strategic response through strategic thinking. To fulfill the research purpose, a questionnaire based on a Likert five-point scale and sent to a sample of (95) respondents from the Baghdad Health Department - Karkh was developed as the primary data collection instrument. The statistical programs SmartPLS and SPSS were utilized for data analysis. According to research, strategic alignment, strategic thinking, and strategic response in the Baghdad Health Department, Al-Karkh, have positive and morally significant linkages and effects. Based on research findings, one of the most important recommendations is that administrative leaders in Karkh Health Directorate should focus on strategic thinking to improve strategic response and develop their skills and abilities in this area through specialized training courses. © 2022,International Journal of eBusiness and eGovernment Studies. All rights reserved.